When IT meets art

With its Haute Couture Collection, BLEU JOUR also bet on the marriage between traditional crafts and high technology. This alliance between numerical culture, tradition and French savoir-faire, gives rise to an exceptional and unique object.

The KUBB UNSQUARE, soon available, comes from the collaboration with the French Designer Pierre Cabrera whose creative approach was to offer a KUBB’s interpretation. The idea was to bring curves and high-tech material to the computer with the HI-MACS®, of which intrinsic qualities enable to interact with the light.